All projects
Chanel Coco Crush — gamified jewelry experience
Mission: Development of a gamified mobile experience: jewelry profile quiz, Tinder-style swipe to build a wish list, generation of a personal QR code used at a physical Chanel event
What it changed: Complete phygital experience delivered for a pop-up event — from product diagnosis to a scannable wish list in-store
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Chanel Chance — interactive multi-view campaign
Mission: Development of a multi-view campaign landing page with promotional videos, and a diagnostic quiz helping visitors identify the Chance fragrance matching their profile
What it changed: Personalized product discovery experience: each visitor lands on a result page dedicated to their fragrance, increasing relevance and purchase intent
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Chanel Allure Sport — campaign & product funnel
Mission: Development of a campaign landing page with promotional videos, GSAP animations, and product list with add-to-cart
What it changed: Immersive campaign connected to the Chanel e-commerce funnel — from product discovery to purchase in a single page
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Chanel Look This Way — editorial experience
Mission: Development of an immersive editorial experience for the Look This Way campaign, desktop and mobile
What it changed: Engaging visual experience delivered on time, consistent with the campaign identity
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Chanel Sublimage — luxury skincare campaign
Mission: Development of the Sublimage campaign landing page with presentation animations and high-end asset integration
What it changed: Premium rendering aligned with the luxury positioning of the Chanel skincare range
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Chanel Manufacture — editorial page
Mission: Development of an editorial page dedicated to the craftsmanship of the Chanel Manufacture
What it changed: Showcase of Chanel's artisan crafts, refined rendering, and successful mobile adaptation
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Chanel N°5 — campaign landing page
Mission: Development of the N°5 campaign landing page with promotional videos, CSS/JS animations, and brand asset integration
What it changed: Premium rendering consistent with the iconic fragrance identity, within Chanel technical constraints
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Chanel CSR — commitments page
Mission: Development of the Chanel CSR page, editorial content structuring, and integration of institutional visuals
What it changed: Clear and accessible institutional page, consistent with Chanel communication standards
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Chanel 31 Le Rouge — makeup campaign
Mission: Development of the 31 Le Rouge campaign landing page, CSS/JS animations, and desktop/mobile consistency
What it changed: Campaign page delivered within brand constraints, flawless visual rendering
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Team contributions to high-traffic existing sites
- Fnac DartyFront-end development within the Darty Commerciality team — redesign of the product page, product list, and push pages. Design of cross-sell highlight components: insurance, warranties, associated services. Brand page integration.darty.fr
- Prisma MediaFront-end development within the Women's division (femmeactuelle.fr, cuisineactuelle.fr) — redesign of Home, Article, Author, and Recipe Book pages. Development of custom web components: review and star rating module on recipe pages, authentication module. Internal Chrome extension for GitLab code review management via Google Chat webhooks.femmeactuelle.fr
- Yves RocherCampaign landing pages for the Lifting Végétal and Fragrance lines. Development of a diagnostic quiz to guide visitors toward the foundation matching their profile. E-commerce redesign, integration of Target2Sell product recommendation, and creation of A/B tests via ABTASTY.yves-rocher.fr